The first thing I worked on in advertising was the launch of the Audi TT Roaster. My relationship with Audi would last more than a decade and span multiple agencies and cities. Lucky me.
The car was an engineering first, and the pinnacle of Audi’s new design language. The car had an otherworldly aeronautical feel, as if it were intended for the sky instead of the ground. With this in mind, we created the “Angels” launch spot.