Global launch campaign
In 2023, we introduced IBM watsonx to the world. IBM watsonx is the next-generation generative AI platform for business. Watson, the legacy AI business unit was transformed to a more advance and comprehensive suite of tools. It became a platform more than a set of discreet software products and capabilities. It was built to build AI.
Derived from components and movements within the products, the campaign work took on a developer environment feel. Ads were assembled, keywords connected, and components activated as if working through a problem or logic flow in real time.
watsonx.governance
watsonx Assistant
watsonx Code Assistant