IBM
design principal, Creative Director
ibm blue studio (gl0bal brand)
9/2022–present
Creative Director of global brand and creative with a studio of more than 300 people whose work touches every one of IBM’s businesses and initiatives. While my purview is global design and creative at IBM, my primary focus is more mercenary—the high-profile, difficult, multidisciplinary and multichannel initiatives we undertake.
I work with an incredible roster of internal creatives, designers, and strategists and a slate of external partners and innovative agencies. Our principal mission is restoring the IBM brand to its legacy—technological leadership paired with aesthetic & functional innovation. We are innovator, partner, and guide through constant change.
IBM
Creative Director
ibm blue studio (gl0bal brand)
10/2021–9/2022
IBM Watson
Creative Director
brand, experience & design
10/2020–10/2021
IBM Watson Health
Creative Director
brand, experience & design
4/2019–10/2022
Pre-IBM
Hudson Rouge
Creative Director, Lincoln
2016-2017
Imaginary forces
Creative Director
2015
McCann
Creative Director, Microsoft
2014–2015
Huge
Creative Director, Audi
2012–2014
Blast Radius
Creative Director, Levis
2011–2012
R/GA
ACD, new business & special initiatives
2010
Salons & think tanks
Future of Cities
Co-chair
CEOs for Cities and the Rockefeller Foundation
Future of Higher Education
Co-chair
Lumina Foundation
Awards
100 Show
American Center for Design
The One Show
Art Director’s Club
Annual
D&AD
Annual
Smarties Awards
Gold + Agency of the Year
Education
North Carolina State University
BA, Environmental Design in Graphic Design