Global Platform, product development, web. Tied Levi's touch points into one experience across print, web, in-store, OOH, mobile, and at-home experiences. Solved key issues for Levi's including fit confidence when purchasing without trying on a garment, and ability to share your shop with friends across digital mediums. Consolidated North America, Asia, LatAm, and European platforms into one. Creative Direction: Serena Connelly. Design and art direction: Jessica Lee, Sunny Kwok. Copywriter: Derekh Froude.
Web, social. In 2008 Levi's launched its WATER-LESS initiative, using dramatically less water per garment than industry standard. In 2010 Levi's began a partnership with Water.org to give clean water to those in need. This social campaign educated people about the water crisis and challenged people to participate in giving 4000 people water for life. Design & art direction by Jessica Lee and Justin Damer.
Platform, Mobile. Complete platform redesign that allowed subscribers to listen and listen to and discover music where they want, when they want. Unique brand traits such as rich editorial content, studio performances, and a deep knowledge of music origin and influence was pushed to the front. This allowed deeper engagement within the ecosystem and increased enthusiasm in content purchase.
Event, Product Design, Web, Print, PR. North America launch of 42BELOW Vodka. Included an extensive culture immersion push to introduce a spirit into cycling culture, print advertising, a cross-country ride through 24 cities to promote the brand, partnership with the Bicycle Film Festival, 42BELOW product design for riders, and goldsprint kits and game design as location leave-behinds. This was and almost certainly will be the hardest, most gratifying thing I've ever done. Creatives: Brian Tafel, Rajan Mehta, David Komurek, Ilya Rozdestvensky, Tatsu Ikeda, Tobias Funk
Think Tank, Event Design, Typeface Design, Identity, Mobile, Web, Content Creation, PR. The Velocity salon series gathered Mayors, CEO's, entrepreneurs, thought-leaders, mainstream media personalities, designers and urban activists. to re-imagine the American city. The focus was on human needs perspectives - making cities "learn everywhere" environments, building hubs for collaboration and creativity, creating public space, building a platform for community involvement in neighborhood betterment, and community task sharing. Funded by CEO's for Cities. Panel Members: Brian Tafel, Carol Coletta, Katherine von Jan, Polly LaBarre, Courtney Dubin.
Ambient, Mobile, Web. The Association of Schools of Public Health had a big problem raising money and attracting new graduate students. Nobody seemed to understand what public health is, much less how it makes a difference in our daily lives. Answering that question became a social guerilla campaign called This Is Public Health.
Copywriter: Daniel Bremmer