Brian Tafel

Global Creative Director & Design Leader

IBM gallery

IBM Watson Health brand

IBM Watson Virtual CEC

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The Lincoln Way

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Lincoln Feature Films

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Napster

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Lincoln Unified Browse & Build

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Levis

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The Masters

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42BELOW Vodka

SONIC SEA, A FEATURE FILM

Sonic Sea

In order to achieve a sustainable manufacturing process, Levis launched a line of jeans which uses 96% less water to manufacture. The line is aptly named Levis Water<Less.

Levis Waterless

Microsoft

eMusic is one of the oldest legal music streaming companies still around today. They have a robust editorial department and a deep library spanning hundreds of genres and sub-genres. But over time, this legacy content made for a rather confusing ent

eMusic

As part of a model year closeout campaign, we created a series of spots and print ads for the HUMMER H3. The TV spots encouraged people to tap their inner self—be bigger, be better, and drive a HUMMER.

Hummer

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IBM Annual Report, 2000

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IBM Annual Report, 2001

Audi TT Launch

In 2016 I began a meaningful side project. I started a company with a handful of partners from diverse disciplines to build a modern alpine town in Lake Tahoe, in an area called Donner Summit.

Donner Summit, CA

Additional Work