Brian Tafel

Global Creative Director & Design Leader

Brian Tafel is Global Creative Director of Marketing and Design Principal at IBM, where he leads campaigns and experience design with a strategic focus on AI offerings. 

With more than two decades of experience, Brian has led transformative work across automotive, fashion, lifestyle, and technology sectors for some of the most iconic brands on the planet.

He has directed high-profile global pitches, securing over $1 billion in new business and has presided over brand growth many multiples of that sum.

He resides in Brooklyn, New York, continually inspired by the evolving possibilities of brands and design.