Brian Tafel

Creative Director

IBM gallery

IBM Watson Health brand

IBM Watson Virtual CEC

Lincoln+Way+in+iPhone+X+Tall.jpg

The Lincoln Way

MKX_LongForm-key image.jpg

Lincoln Feature Films

Napster thumb.jpg

Napster

Artboard+1+copy+3.jpg

Lincoln Unified Browse & Build

Levis+Keyframe.jpg

Levis

Masters+Clubhouse+extended.jpg

The Masters

42BELOW Thumbnail.jpg

42BELOW Vodka

SONIC SEA, A FEATURE FILM

Sonic Sea

In order to achieve a sustainable manufacturing process, Levis launched a line of jeans which uses 96% less water to manufacture. The line is aptly named Levis Water<Less.

Levis Waterless

Microsoft

eMusic is one of the oldest legal music streaming companies still around today. They have a robust editorial department and a deep library spanning hundreds of genres and sub-genres. But over time, this legacy content made for a rather confusing ent

eMusic

As part of a model year closeout campaign, we created a series of spots and print ads for the HUMMER H3. The TV spots encouraged people to tap their inner self—be bigger, be better, and drive a HUMMER.

Hummer

IBM 2000 Thumb.jpg

IBM Annual Report, 2000

IBM 2001 Thumb 2.jpg

IBM Annual Report, 2001

Audi TT Launch

In 2016 I began a meaningful side project. I started a company with a handful of partners from diverse disciplines to build a modern alpine town in Lake Tahoe, in an area called Donner Summit.

Donner Summit, CA

Additional Work