Global Platform, product development, web. Tied Levi's touch points into one experience across print, web, in-store, OOH, mobile, and at-home experiences. Solved key issues for Levi's including fit confidence when purchasing without trying on a garment, and ability to share your shop with friends across digital mediums. Consolidated North America, Asia, LatAm, and European platforms into one. Creative Direction: Serena Connelly. Design and art direction: Jessica Lee, Sunny Kwok. Copywriter: Derekh Froude.